Hi there!
I'm Andy, a multifaceted creative with a background in computer science.
I develop concepts and write short films, stories, stand-up comedy routines, rap songs or haikus.
Plus a few hilarious letters to Santa when I was a kid.
One of my campaigns turned a shepherd into a pop culture icon.
Another one made people throw paint at a billboard because we challenged their beliefs.
EU, MENA, US markets experience working on brands like Vodafone, Coca Cola, Cadillac, Renault, Cadbury, P&G, RTA, Isuzu, Toshiba, Nestea, Bitdefender, Mastercard, banks, retail, fashion, or FMCG.
I'm currently exploring the startups and fintech world, leading creative teams for projects with unicorn-level brands like Revolut, CasperLabs or Airwallex.
Won some medal at Cannes Lions, The One Show, Warc Innovation, Eurobest, Cresta, Effies, ADC, Golden Drum, Facebook Awards, European Festival Awards and beyond.
Oh, and I’m well-liked by most dogs.
EXPERIENCE
Creative Director @ Heraldist [since 2018]
responsible for all creative output of the agency.
Founder & Freelance Creative Director @ Cake [2016 - 2023]
Cake was an independent collective of award-winning international advertising creatives. Worked with brands (Lidl, Electric Castle) and agencies (McCann, Cheil, Leo Burnett, Saatchi, Overskin).
Creative Director @ Saatchi & Saatchi Dubai [2014 - 2016]
Senior Copywriter @ McCann Erickson Bucharest [2013 - 2014]
Senior Copywriter @ Publicis Bucharest [2011 - 2013]
Copywriter @ Graffiti BBDO [2011]
Copywriter @ McCann Erickson Bucharest [2009 - 2011]
WHAT I DO
Creative Direction
Manage Creative Teams
Develop Concepts
Write Scripts
Copywriting
Think Strategically
Win New Business
EDUCATION
Computer Science Bachelor @ Babes-Bolyai U
Advertising Masters @ Babes-Bolyai U
Webdesign Masters @ Tibiscus U