Bârlog - the craft beer that won everything and then quit
My role: creative direction, copywriting, scriptwriting
I don’t even know where to begin.
This was probably the most fun project to work on in the last 10 years.
Our team (Heraldist) was involved with building BÂRLOG from the very beginning, before the beer factory was even finished.
From teasing the new factory and craft beers in Cluj-Napoca to national awareness campaigns, we did a lot of fun stuff together.
Only 2 years after launching, Bârlog became craft beer market leader.
Realizing there’s limited growth potential in the segment,
the brand owners decided then to park Bârlog and focus their efforts into the company’s mainstream established brands portfolio.
Will gather more assets to showcase here.
Stay tuned for fun stuff.