Superparents Need Help Too - MagicHELP

No one has it harder than parents of children with severe health problems.
MagicHELP is a network of 5000+ volunteers / donors / sponsors who provide logistic help, warm meals, workshops, accommodation and care for families who need help.
The problem was that their APP had very little awareness and parents didn’t know they can count on them for support.
Our brief was to reach these parents and convince them to register and ask for help.

The campaign ran Online, Print, Outdoor and on Radio.
The MagicHELP social media community almost doubled in one month, reaching 100k people.
Registrations increased by 32% versus previous year.